Archive for October, 2006
Free Teleclass: 5 Golden Rules of Marketing
I’m going to be holding a F*R*E*E teleclass for CHEK professionals and fitness pro’s on Thursday 23rd November at 7pm.
The teleworkshop will be an interactive session on the 5 Golden Rules of Marketing, with some must-use rules for successful marketing strategies and I’ll reveal the biggest marketing mistake that nearly all fitness professionals make when [...]
I’m going to be holding a F*R*E*E teleclass for CHEK professionals and fitness pro’s on Thursday 23rd November at 7pm.
The teleworkshop will be an interactive session on the 5 Golden Rules of Marketing, with some must-use rules for successful marketing strategies and I’ll reveal the biggest marketing mistake that nearly all fitness professionals make when it comes to marketing.
This free teleworkshop is going to be restricted to a small group of just 15 people – so that we can really make some progress for each attendee. To secure your place, sign up below to receive the dial-in details:
Note: You’ll need to look in your inbox to re-confirm your sign up before you can take part in the call.
What is More Frustrating Than This?
As I type, I’m sitting with my hands-free kit in my ear listening to the same d*mn song I’ve been listening to for the past few days, whilst waiting for a total of, hmmm, around 4+ hours now in call queues to get our phone line sorted out (actually J’s been doing the lion’s share [...]
As I type, I’m sitting with my hands-free kit in my ear listening to the same d*mn song I’ve been listening to for the past few days, whilst waiting for a total of, hmmm, around 4+ hours now in call queues to get our phone line sorted out (actually J’s been doing the lion’s share of the waiting!).
Our broadband line was upgraded (un-requested, which makes it even more frustrating), around 12 days ago and ever since then we’ve had major problems with our phone line and broadband service…which seem to be getting worse, to the extent that we now can’t use the land line at all, as it keeps cutting in and out with silences. We’re on TalkTalk, in case you wondered (but possibly not for much longer, if this continues).
Whenever we try and call the fault department, we get stuck on hold for at least 30 minutes or can’t even get into a queue and are told to call back – doesn’t fill you with confidence that the fault lines are so busy, does it?!
So I was thinking about this experience and how it applies to smaller businesses – my area of expertise when I was a management consultant at Accenture was CRM – Customer Relationship Management a.k.a "how to keep your customers…happy". Part of my coaching programme focuses in on this and as a smaller business it’s much easier to do (or at least it should be).
CRM on a small scale means:
- Doing the basics exceptionally well – so if you make appointments with clients, stick to them, turn up on time and be prepared. If you provide a service, make sure your service continually meets and even exceeds your client’s needs.
- Go the extra mile – always aim to exceed your client’s expectations and aim to "delight" them. It’s a sure fire way to keep them coming back for more and recommend you to others.
- Keep your existing clients & customers up-to-date with the latest services & products you offer – they’ve bought from you before, so if you can now offer them something new, better or even more relevant, they’ll buy from you again.
- Keep your business processes simple, efficient and "client friendly" – make it as easy as possible for people to do business with you.
And, not surprisingly, as I finish this post, I am still on hold. The theme song playing keeps singing "we have got to get it together now"….erm, yes, that would be good.
An update to the Vision
The picture now saved as my desktop to inspire the 5 year vision…
The picture now saved as my desktop to inspire the 5 year vision…
