Archive for February, 2007

Are You A Good Example?

Do you talk the talk and walk the walk?
Now, if you’re a CHEK practitioner, there’s a good chance you do…
- Eat according to your MT
- Get to bed by 10pm every night
- Exercise regularly, according to your stress level
- Keep yourself well hydrated
- Eat organic food
- Practise meditation & PMA on a regular basis
- Know [...]

Do you talk the talk and walk the walk?

Now, if you’re a CHEK practitioner, there’s a good chance you do…

- Eat according to your MT
- Get to bed by 10pm every night
- Exercise regularly, according to your stress level
- Keep yourself well hydrated
- Eat organic food
- Practise meditation & PMA on a regular basis
- Know how to breathe diaphragmatically & regularly use breathing exercises to control stress levels

BUT…

Do you talk the talk and walk the walk when it comes to running your own business?

• Do you set yourself goals to achieve in business aka performance metrics?
• Do you continue to invest in the health of your business by improving your business knowledge?
• Do you make sure you know the best resources there are to help you achieve business success?
• Do you really feel in control of the business and where it’s headed?

Being a CHEK practitioner means you’re putting yourself up on a pedestal of sorts. You’re practising what you preach in terms of a holistic lifestyle. But a big part of that lifestyle is obviously related to your business. If it’s not running quite as smoothly as you’d like and it’s a cause of stress in your life (of whatever form), then perhaps it’s time to work ON your business rather than IN it.

Great book to read…The E-Myth Revisited.

Being a ‘good’ CHEK practitioner means having balance in your life and running a business along the same principles that you run the rest of your life. If it’s out of kilter, take some action and bring it into alignment with the rest of your lifestyle.

And, if you’re a life coach or other kind of coach, the same applies. I know of a fair few coaches who don’t have optimum health, who aren’t at their optimum weight (or even a healthy weight), who “sell” health & wellbeing or weight loss solutions.

As Paul Chek says…”You can’t give what you don’t have”.

Will The Secret work for your business?

Although I’ve posted on The Secret previously – it seems the whole world is now jumping on the bandwagon. Not that it’s a bad thing at all – in fact I’m all in favour of sharing ‘The Secret’.
But of course, the more it’s out there & doing well, the more it invites people to knock [...]

Although I’ve posted on The Secret previously – it seems the whole world is now jumping on the bandwagon. Not that it’s a bad thing at all – in fact I’m all in favour of sharing ‘The Secret’.

But of course, the more it’s out there & doing well, the more it invites people to knock it down, say it’s rubbish and that it doesn’t work. It’s even been called ‘dangerous’. Please?!?

But in the context of a health & fitness business, or a C.H.E.K practitioner business, does ‘The Secret’ work?

I would say “Yes” and “No”.

A key part of The Secret’s success is the very first part…knowing what it is you want. But not just a vague knowing, a really clear vision of what it is you want. As specific as you can get it.

How does that relate to your business?

Get specific on numbers. This isn’t anything new or voodoo – it’s about setting targets for your business. Realistic but stretch targets. Of course if you’ve currently only got 5 clients and you’ve watched The Secret, you might be saying “Oh what the hell, I want 30 clients”.

Now that’s not unrealistic and I’m not saying you can’t have 30 clients if you use the principles of attraction to get them (and you might need just a bit of marketing too!).

But do you really, really want 30 clients? All at the same time? Would you be able to service them all to your high standards? Would it leave you time to work on your business or to have some downtime?

When it comes to using ‘The Secret’ for your business, be very clear. Don’t just say “Oh, well I want a really successful business with tons of clients who pay me lots of money”.

What’s “successful”? Define it. Set yourself specific, mesaurable & achievable goals. This isn’t just ‘The Secret’ it’s pure & simple business basics.

I posted about Accenture’s Annual Report and the key characteristics of High Performing businesses a while back.

One of the key things they identified…

“Manage with the help of a ’selective scorecard’ that highlights key performance indicators.”

Know what you’re aiming for, set specific indicators to identify when you’ve been successful and what you need to aim for.

Applying the principles of ‘The Secret’ to your business is not about applying a magic cream. It’s about applying common business sense.

Would this annoy you?

Imagine going into a shop and asking for some advice about which laptop would be best for you.
You tell the sales person…
“Well, I want to be able to send emails, run my business from it, surf the net and store my music on it. I’ve also just bought a wireless router thingy, so I want [...]

Imagine going into a shop and asking for some advice about which laptop would be best for you.

You tell the sales person…

“Well, I want to be able to send emails, run my business from it, surf the net and store my music on it. I’ve also just bought a wireless router thingy, so I want to be able to use it wirelessly. I don’t know much about the technical stuff – like memory or whatever so can you help me?”

How would you feel if the sales person said…

“Well, erm, yes. I can do but I don’t think you need a laptop. You’d be better off with a desktop with 766GHZ, 200MB of RAM and a dual layer disc drive. Oh yeah, that wireless router you bought probably won’t do the job either. You’d need a 110g system instead of 110b.”

Confused? Frustrated? Annoyed? Did this guy listen to what you wanted at all? And how about that money you just wasted on that router? How does he know it won’t work. Everything you read about it said it would. And really, you just want a laptop, not a desktop. Didn’t he listen to what you want?

So what does this have to do with health, fitness or the CHEK approach?

What do you say to prospects who ask you whether you can help them?

If a prospect called you up and said…

“I just want to lose weight. I’ve bought a stepper so I don’t have to go the gym. Can you show me what to do? What sort of stuff should I be doing to lose weight?”

How do you usually respond?

If you’re a CHEKkie, chances are you’re about to say why a stepper won’t do it, why cardio really isn’t the best way to lose weight and how much more you need to address to lose the weight. In fact, it might require a 3 hour assessment looking at your posture or muscle balance, before a fully custom-designed programme is created to re-adjust the imbalances first. It might even require a metabolic typing assessment to get a really accurate picture of your nutrition needs. Or perhaps a hair mineral analysis or perhaps even a hormonal profile. Oh yes, and I charge £70 an hour.

Have you answered your prospects question? Can you help them lose weight?

There is a far more effective way to set up the right expectation required to achieve success with the CHEK approach and close the sale.

To find out what it is…join me on my next free teleseminar. Sign up here >>>