Try telling someone they can't have something they want. What happens? They want it even more. The trick is getting people to want what you offer - that's the power of marketing. But even when you're just starting out or at times when you haven't many clients, telling people "no" (especially those with whom you don't really ...
As most people who run a small business know, getting glowing, positive and useful testimonials from your best clients & customers is vital. People like social proof, so if someone is considering using your services or product, the more good reports you have from other satisfied clients & customers, the less of a 'risk' it is ...
You've got to wonder about the media reporting on health in the Western world. As one of my favourite blogs (Gadget Lab) put it... "In the very British world of hyped-up health scares, however, it's easy to place a powerful seed of doubt with minimal effort". They have an interesting point to make on ...
"Why don't you go away & think about it". As my former coach, Nicola said...if this is how you close your 'sales pitch' the prospect is likely to do just that and you may never hear from them again.
One key aspect of marketing that is often overlooked - especially by small businesses - is the statistical/analytical/measuring success side of things, particularly when it comes to marketing Things like... Measuring the success (response rate, sign ups, new clients) of a particular marketing campaign, advert or mailshot. Measuring the number of visitors, prospects, signups etc to your website ...
The Secret has been coming in for a bit of a bashing recently apparently. That's not surprising - it's a little 'out there', it's a little different and it's promoting something that not many people are open-minded enough to consider, yet alone accept. As I posted earlier, the 'truth' often goes through 3 stages (thanks ...
In my work coaching & mentoring clients, there are common themes which often emerge. I'll sometimes find myself thinking "Didn't I just have that conversation?" and then realising I did indeed, just with a different client. My favourite part in this whole process is when clients realise that the only things stopping them having been successful ...
Your coach lunching in the world's tallest building...
It's almost 3 years ago now since I left Accenture and the 'safety' of gainful employment to set up my own business in the scary world of entrepreneurialism & a world where '80% of all businesses fail within the first 5 years'. It's been quite a journey so far and I don't think I've learned as ...
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