Archive for May, 2007
The Power of No
Try telling someone they can’t have something they want. What happens? They want it even more.
The trick is getting people to want what you offer - that’s the power of marketing.
But even when you’re just starting out or at times when you haven’t many clients, telling people “no” (especially those with whom you don’t really […]
The Most Effective Free Marketing Tool: Testimonials
As most people who run a small business know, getting glowing, positive and useful testimonials from your best clients & customers is vital.
People like social proof, so if someone is considering using your services or product, the more good reports you have from other satisfied clients & customers, the less of a ‘risk’ it is […]
The dangers of WiFi
You’ve got to wonder about the media reporting on health in the Western world. As one of my favourite blogs (Gadget Lab) put it…
"In the very British world of hyped-up health scares, however, it’s easy to place a powerful seed of doubt with minimal effort".
They have an interesting point to make on the recent […]
The Worst Thing You Can Say To A Prospect
“Why don’t you go away & think about it”.
As my former coach, Nicola said…if this is how you close your ’sales pitch’ the prospect is likely to do just that and you may never hear from them again.
