This may seem like a strange question coming from someone who owns a business that is marketed 100% online but given a few recent jolts of reality in the off line world, I'm wondering just how effective marketing a business online is. Let's get some perspective here...go out into the off line world, have a coffee ...
If we were being really self-obsessed, we might start to think that disasters (natural or man-made) were preceding our arrivals in destinations around the world... We go to Thailand and around 600 miles away one of the worst tropical cyclones in recent history hits Burma; we fly to HK and just a few days before a ...
Back from the granny holiday in Torquay (pics on the travel blog soon), we're now happily settled back at 'home' in Nottingham for a few days and enjoying the delights of hideously expensive organic food, a rainy British summer and the poor excuse that passes for important news in this country. I had a couple of ...
Quick post from our hotel in London where mercifully my Boingo internet account works otherwise it'd be £20 for 24 hours internet access. £20, WTF?!?!? There's a slight downside to getting a great deal on priceline for a hotel on Park Lane (The Grosvenor House) - which even being upgraded to a superior room can't make ...
A few people have asked me this question recently - and asked for my advice on who to hire and whether it's 'worth it'. I'd have to say that it very much depends what you want to achieve. I've worked with several mentors and coaches over the past few years - it's not something I regret ...
I'm sitting in our HK hotel room piggybacking off the free high speed internet they offer which we've made wireless in our room with our nifty little wireless router. It's kind of weird staying in a hotel here in HK since I've always stayed with my Dad & Gail who, rather inconsiderately now live ...
The other week I read a pretty poor article on a graphic designer's website which tried (and failed) to clarify the difference between a logo and a brand. They were sort of on the right lines but not really (= euphemism for not at all). To really understand the difference, you have to define what a ...
Quick post about the fact that your digital footprints can be found everywhere - often in places where you might not want them to be found, if you're not careful. Way back when (actually it was only last year) when my main focus was on helping C.H.E.K practitioners market themselves more effectively, I wrote a
We recently completed a logo and branding project for a C.H.E.K Practitioner client - who knows that she is her business and is happy with it that way. Jennie's problem? Because her business is focused around delivering highly personalised one-on-one services in the health & wellbeing field, she was struggling to come up with a logo ...
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