The other week I read a pretty poor article on a graphic designer’s website which tried (and failed) to clarify the difference between a logo and a brand. They were sort of on the right lines but not really (= euphemism for not at all). To really understand the difference, you have to define what… Continue Reading >>
Monthly Archives: May 2008
Personal Branding Vs Business Branding (And What’s Your Exit Strategy?)
“We’re building a business, not a job” seems to be one of the latest catchphrases amongst bloggers right now – along the same lines of “I’m building an asset, not a job”. That very often then leads to a discussion about personal branding versus business branding and which one is better? (Answer: It depends upon… Continue Reading >>
What Is A Business Model? Is This Definition Really Complete?
I’ve been watching the buzz from the latest SOBcon ’08 (a blogging convention) in Chicago this weekend. One of the speakers, Brian Clark (aka Copyblogger) spoke about online business models that work. From what I can gather from the tweets and follow-up blog posts, one of the takeaway quotes was this: “Business Model = right… Continue Reading >>
Why Blogging Takes Balls
Ask any blogging expert and they’ll tell you that you *should* be opinionated when you blog. Who wants to read bland, opinion-less, safe, on-the-fence posts when you can read something which sparks controversy and causes a raging argument in the comment section? (or is that just me?!!) But it’s all very well sitting down to… Continue Reading >>