Monthly Archives: April 2009

Customising The User Experience On A Blog: An Experiment

A few months ago, I made the conscious decision to turn the Location Independent blog into what I call a "proper" business. Ever since then, I've slowly been working on the nuts & bolts of the site to put in the foundations that have been missing so far. These include: A more strategic plan ...

Read the full article »

Are Freelancers & Corporates The Same Target Market?

The answer is obvious isn't it? Isn't it? So why do so many solopreneurs running their own small businesses address both in their marketing materials? For example: "Whether you're a small business or corporation blah blah blah". WHY? I'll tell you why...they're scared to define their target markets too tightly and exclude potential customers (especially those who ...

Read the full article »

Tweaking The Business Model – And Why We’re Tweaking Ours

In case you didn't know what we do professionally (and seriously, quite a few people don't - including many of our friends & family!!!), we run our own business, Kinetiva - a professional services company. What this means is that we provide a "one stop shop" of web design & development plus ...

Read the full article »