Archive for May, 2009
How To Succeed In Business If You’re Boring (And Not Quirky, Weird Nor Cool)
There’s a lot to be said for being quirky, offbeat, having a “thing” or being one of the cool kids online. It makes you stand out, it makes you different and it’s not half bad for business (not taking anything away from any of the above whose success is by no means purely down to [...]
There’s a lot to be said for being quirky, offbeat, having a “thing” or being one of the cool kids online. It makes you stand out, it makes you different and it’s not half bad for business (not taking anything away from any of the above whose success is by no means purely down to the fact that they’re quirky, weird, offbeat or have a thing – they really do know their stuff).
But as somebody who is none of these things and sometimes really wishes she were, it can be frustrating to feel so boring, normal and run-of-the-mill…
And when I look at some of these guys and see the strong brands and personalities they’re creating around themselves, it’s useful to remind myself of the following:
- You can’t be what you’re not
- If everyone were quirky, offbeat & weird then no-one would be
- You can still be successful without being like that
Here’s how you can achieve the same effect & business success as some of the cool kids you see online whilst still being boring (like me):
I Am Not A Social Media Nor Any Other Kind Of Guru. And Neither Are You.
I have read a few posts recently that refer to me as either an up-and-coming social media guru or a social media expert or some other kind of guru. But I consider myself neither and really neither should you…
[Side confession: I love reading things like that and am always extremely flattered despite what you're about [...]
I have read a few posts recently that refer to me as either an up-and-coming social media guru or a social media expert or some other kind of guru. But I consider myself neither and really neither should you…
[Side confession: I love reading things like that and am always extremely flattered despite what you're about to read - so thank you to anyone who regards me as such].
Transparency In Business: How Important Is It To You?
It’s late here but I’m making the most of my pregnancy insomnia (having felt so exhausted that I’ve had to nap for most of the day…typical) and blogging.
If you’ve been over to this site recently (versus reading it via a feedreader or via email), you may have noticed a slight tweak to the masthead. The [...]
It’s late here but I’m making the most of my pregnancy insomnia (having felt so exhausted that I’ve had to nap for most of the day…typical) and blogging.
If you’ve been over to this site recently (versus reading it via a feedreader or via email), you may have noticed a slight tweak to the masthead. The strapline now says “Blogging Behind The Scenes Of A Location Independent Business” – which means that once again, this blog is evolving.
The reasons for this are two-fold:
1 – The fact that I live a location independent lifestyle is what many people find the most fascinating aspect of my life – and on the advice of someone I respect, I am going to be leveraging this more as part of my personal brand – especially now that the Location Independent project is becoming my main focus on a day-to-day basis.
2 – I believe in transparency in business. What this means is that I believe it’s important to understand why businesses behave the way they do and why they make the decisions they make – no matter what size the business is. As far as I’m concerned, this transparent approach benefits everyone – and especially customers and clients.
The kind of business that Jonathan and I are now building with Kinetiva is a pretty unique one (that too is evolving, by the way) and I’d like to be as transparent as possible about how we’re doing this and the decisions we’re making along the way. I hope that you’ll find it interesting and useful too…
P.S. For a pretty exciting event in the growth of the Location Independent project, check out this post on Chris Guillebeau’s phenomenally popular site, The Art of Nonconformity.
