Pricing your offerings – especially digital products – seems to cause BIG headaches for many business owners online. The ease of online distribution – especially of digital products – and the fact that you only need actually produce one ebook but can sell it thousands of times over, means that simply calculating price on the… Continue Reading ⇒
When doing business online, free has long been touted as a good thing…and it still can be when used strategically (i.e. with a long term game in mind). But there comes a time – a tipping point, if you like – when free starts to become detrimental to your business, preventing growth, progression and making… Continue Reading ⇒
This is a really interesting perspective on how and why selling builds your community… “If your give-away is valuable to her, and if it open lines of ongoing communication, your prospective just-right client may hang around. If you keep giving away valuable content, eventually she becomes part of your community. Right? Wrong.” Read the rest… Continue Reading ⇒
You may have noticed that this year we’ve run a lot of promotions. We called each one a “Crazy Pricing Experiment” and the goal was to test what sorts of promotions and offers generated the best response for the audiences we had. In this post, I’ll summarise the results of each type of promotion and… Continue Reading ⇒
This time last year, we’d had a pretty tough time financially. Most of the year had gone smoothly but we’d just moved from Edinburgh back to our house down South and were hit with some big, unexpected costs (not least of all missing our pre-booked train and having to fork out another £150 for new… Continue Reading ⇒
It’s a sign of the online, digital age in which we live that despite all of the tools at our disposal to make life easier, automate X, Y and Z that so many of us still struggle to get things done. Alongside those tools, come distractions. And so very many of them. I’m no productivity… Continue Reading ⇒
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