If you’re asking yourself these kind of questions about social media: What should I do with my Facebook page? Should I be using Google+/my Google+ profile? Should I use my name or my brand for my Twitter profile? …then this post is for you. If you’re asking these kinds of questions, then one or more… Continue Reading ⇒
Category Archives: Marketing Strategy
Does the Content You Share Help or Hinder Your Brand?
Have you ever considered that what you share on social media- says a lot about your brand and what kind of position in the industry you hold? In fact, if you haven’t considered this, then the chances are good that the content you’re sharing is less than optimised to spread the message you really want… Continue Reading ⇒
Doesn’t Your Brand Deserve More Than Just Your Social Media Updates?
Posting a status on Facebook or Twitter is pretty easy; Constructing a well-written, well-structured, fully thought out blog post is not as easy. Constantly getting more likes, comments and general interaction on said status is an instant reward; Getting far fewer on the blog post is not. It’s easy to see why many entrepreneurs and… Continue Reading ⇒
Building Yourself Into A Business & Brand You Can’t Escape From
There’s a trend in one corner of the blogosphere I’m noticing at the moment – a number of full-time nomads are settling down, putting down some roots and moving from a fully nomadic to either a semi-nomadic/part-time nomadic lifestyle. Where it gets tricky is that many of them have built up their own personal brands,… Continue Reading ⇒
Three Secret Signals You’re Sending That Might Be Attracting Your Wrong Clients
You may be doing everything right – publishing useful blog posts, interacting on social media, sending out a newsletter…having worked on your ideal client profiles beforehand, of course – and yet still something’s not quite right. The kinds of clients you seem to attract are just not quite right yet. They’re close – they love… Continue Reading ⇒
15 Things That Will Help You Make Your First Sale Online
Landing new business is tough – whether you’re doing it offline via cold calling, networking, mailshots etc. or online with blogging, social media, webinars and more. Either way, you have plenty of barriers to overcome. Clients I work with typically come to me saying, “I kind of know what to do in the real world,… Continue Reading ⇒
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