On Blogging

How Do You Measure The Success Of Your Blog?

If you’re a savvy blogger already then you’ll probably be obsessed by statistics such as the number of unique visitors to your blog, your subscriber numbers, the number of comments generated by each post and the number of track backs & links your posts attract.
If you’re a novice blogger or thinking of starting up a […]


The Perils Of Having Multiple Websites & Blogs

At the last count here at Project Woodward HQ we were the proud owners of 5 active blogs and 10 live websites (almost, we’re about to launch 3 of them).
For me, being a blog & website junkie that’s nothing new and actually not that many but there is one major difference these days…but before I […]


Be Careful What You Say Online (Anywhere)

Quick post about the fact that your digital footprints can be found everywhere - often in places where you might not want them to be found, if you’re not careful.
Way back when (actually it was only last year) when my main focus was on helping C.H.E.K practitioners market themselves more effectively, I wrote a post […]


Personal Branding Vs Business Branding (And What’s Your Exit Strategy?)

“We’re building a business, not a job” seems to be one of the latest catchphrases amongst bloggers right now - along the same lines of “I’m building an asset, not a job”. That very often then leads to a discussion about personal branding versus business branding and which one is better? (Answer: It depends upon […]