Category Archives: On Blogging

How Do You Measure The Success Of Your Blog?

If you're a savvy blogger already then you'll probably be obsessed by statistics such as the number of unique visitors to your blog, your subscriber numbers, the number of comments generated by each post and the number of track backs & links your posts attract. If you're a novice blogger or thinking of starting up a ...

Read the full article »

The Perils Of Having Multiple Websites & Blogs

At the last count here at Project Woodward HQ we were the proud owners of 5 active blogs and 10 live websites (almost, we're about to launch 3 of them). For me, being a blog & website junkie that's nothing new and actually not that many but there is one major difference these days...but before I ...

Read the full article »

Be Careful What You Say Online (Anywhere)

Quick post about the fact that your digital footprints can be found everywhere - often in places where you might not want them to be found, if you're not careful. Way back when (actually it was only last year) when my main focus was on helping C.H.E.K practitioners market themselves more effectively, I wrote a

Read the full article »

Personal Branding Vs Business Branding (And What’s Your Exit Strategy?)

"We're building a business, not a job" seems to be one of the latest catchphrases amongst bloggers right now - along the same lines of "I'm building an asset, not a job". That very often then leads to a discussion about personal branding versus business branding and which one is better? (Answer: It depends upon ...

Read the full article »

Why Blogging Takes Balls

Ask any blogging expert and they'll tell you that you *should* be opinionated when you blog. Who wants to read bland, opinion-less, safe, on-the-fence posts when you can read something which sparks controversy and causes a raging argument in the comment section? (or is that just me?!!) But it's all very well sitting down to write ...

Read the full article »

Guest posting: What It’s *Really* Like

A common strategy used by bloggers looking to generate a bigger audience for their own blog is guest posting. Study the progression of bloggers like Leo and Skellie and you'll notice that one of the key strategies they used (at least in the beginning) to drive traffic to their own blogs ...

Read the full article »

A Quick Tour Around The New Blog

For those of you reading this through a feed reader, you might want to hop on over to the actual blog so you know what I'm wittering about! As you may know by now, I've spent the past few days migrating this blog from Typepad to Wordpress. The first time I did ...

Read the full article »

Blog Housekeeping Apologies

Sorry to any of you who have tried to access the blog in the past couple of days...there was a slight glitch transferring the blog from Typepad to Wordpress which frustratingly took a tad longer than I thought - and I had issues trying to sort out the domain transfer. However, I hope you like the ...

Read the full article »

What Does A Blogging Strategy Look Like?

...that's a question I've been focusing on recently as Jonathan and I continue with our strategy to take the business to the next level. I've always blogged primarily because I enjoy it and latterly have continued to do so because I can see just how powerful a marketing tool it is. I was ...

Read the full article »