Shared On February 17, 2009
What's the first thing you do when you need more business?
If you're like us, you go on a major marketing drive and/or look at why your existing marketing activities aren't working. But for some businesses (who don't have humongous marketing budgets to waste), that's easier said than done. And here's why...
Of every single person I ...
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Shared On November 14, 2008
The debate about whether you should brand yourself, your business or both can get many marketers very hot under the collar; and you'll often hear marketers (including myself) advising you to avoid branding your business all around yourself.
What if you ever want to sell the business? What if your name changes?
There are some instances however ...
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