Shared On November 14, 2008
The debate about whether you should brand yourself, your business or both can get many marketers very hot under the collar; and you'll often hear marketers (including myself) advising you to avoid branding your business all around yourself.
What if you ever want to sell the business? What if your name changes?
There are some instances however ...
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A few people have asked me this question recently - and asked for my advice on who to hire and whether it's 'worth it'. I'd have to say that it very much depends what you want to achieve.
I've worked with several mentors and coaches over the past few years - it's not something I regret ...
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