CHEK Practitioners in the UK

There’s now a fair few C.H.E.K Practitioners in the UK. From the point of view of running successful businesses & getting new clients, they all struggle with the same key challenges…

1. Nobody in the UK really knows what a CHEK practitioner is & what they do
2. They’re not all that good at marketing themselves or the C.H.E.K approach

They all make the same mistake of marketing themselves as CHEK practitioners (and identifying this as their USP) – which, when you consider my first point, doesn’t really achieve much.

Many are on a bit of a mission to try & convert the masses, make them see sense and make them see that the CHEK way is the best way to achieve health. I’m not disputing that. I believe it is too – otherwise I wouldn’t be here to help CHEK practitioners get their message out there.

But it’s like fighting a losing battle. Expending time & energy on something that is beyond their control and certainly beyond their marketing budgets.

So one key piece of advice I give to CHEK Practitioners in the UK who want to improve their marketing efforts…

…Target your efforts at those who are willing to listen to you & aready want what you offer. Those with the same world view as you. Not those who don’t.

Oh yes, and don’t market yourself as a CHEK Practitioner. Yet.