Comments on: Does Online & Social Media Marketing Really Work?

By: Lea

Lea — Sun, 01 Jun 2008 14:43:55 +0000

@ Scott Hepburn – thanks for the link to the Scoble/Bly debate…good stuff!

@ Shama Hyder – Hey Shama, I think we’re ‘colleagues’ as writers on FSw (altho I’m slacking a bit on that front) and I’m sure I “know” you from somewhere else too! Welcome to my blog though, great to have you here :)

@ Anne-Marie – I think that’s why so many people turn to marketing online, because it’s cheaper. The trouble is they often don’t analyse whether it’s the right channel for their marketing and in some respects end up spending more comparatively to acquire each new customer. Glad to hear it’s working out for you though!

@ Luke Harvey-Palmer – That’s exactly what we’ve found; we’ve had a few dinners/lunches/coffees with people recently and not one of them reads any blogs nor really ‘does’ social media stuff – it’s eye opening and if these people are one’s target market, it should make them re-evaluate how effective online marketing really is for them.

By: Luke Harvey-Palmer

Luke Harvey-Palmer — Sun, 01 Jun 2008 09:05:04 +0000

Great topic…and nice to get everyone thinking and reviewing the effectveness of your branding strategy. The comments here about target audience and strategy are spot on. However, I am a very big fan of Tim Ferriss’ (of 4 hour work week fame) analogy on this..when you go for a coffee or out for lunch – ask the staff what is happening in the world; interact with real people and real customers to stay in touch with your market! So true…

By: Anne-Marie

Anne-Marie — Sat, 31 May 2008 16:39:43 +0000

We do all of our “advertising” via online strategies – we used to advertise in traditional media, like print magazines, and found that the cost of acquiring a new customer was too much $ per the lifetime value of the customer. So, we turned to online sources for the bulk of our strategy (in addition to the normal PR catnip sampling we routinely do) and we’ve been very pleased by the response.

But, I agree with you – the bulk of the people on the street are not as hooked into the internet hive as you and I are.

By: Shama Hyder

Shama Hyder — Sat, 31 May 2008 16:16:08 +0000

Just stumbled upon your blog. This is GREAT stuff. We also do internet marketing for professionals, and I agree with every single word here.

Your goals should determine strategy-not the other way around.