Are you too fed up with all the hype used on the internet to sell absolutely anything?
Even from ‘gurus’ who don’t need to use this kind of tactic and also some people I know who really aren’t like ‘that’ and are above using that kind of strategy.
I have an email address which I use to sign up for all the freebies. I’ve just checked the account and noticed with horror that I now have about 100 unread emails all from things I’d signed up to (so yes, I know it’s my own fault really)…
- Emails with titles that use words like ‘amazing’, ‘once in a lifetime’, ‘last chance’ etc. etc. get dumped straight in the trash folder unless I know & like who the email is from.
- Emails that come from an ‘info@’ address also get dumped straight into the trash can because I can’t remember what I signed up to and cant be bothered (when I’m wading through 100 at a time) to open them up to find out what they are.
What I’m learning from this for my business, is to do the exact opposite – although I am sure I have been guilty of this in the past (and still am to some extent when my head gets the better of me and convinces me that if all these guys are doing it, it must work).
I know that some tactics work and that many of these guys are doing exceptionally well but it’s not for me anymore. If I’m not writing things that aren’t useful and valuable enough in their own right to keep people’s attention, then no amount of hype is going to help me.
I want my readers & prospects to trust me.
I don’t want to turn them off by bombarding them with several emails a week. And yes, I believe sending somebody you don’t work with yet or with whom you are not friends or related to more than 1 email a week is excessive and unnecessary.
I don’t care that the ‘perceived’ wisdom is to ‘touch’ new prospects once a day for up to 14 days when you first make contact. It’s just too much. Nor that you should be in constant (more than weekly) contact with your prospects so they don’t forget you and they don’t go somewhere else.
Personally, I find it annoying. So this is what I’m going to be trying…
…A bit of an ‘anti’ online marketing approach, if you like.
Jonathan Woodward Studio
Kinetiva
Location Independent
Vibrapreneur
It seems that the more often I receive these daily marketing messages the more impersonal they become. It’s just routine marketing, which in my opinion, dilutes the impact.
In fact, as you say, I don’t have the time or the inclination to trawl through all of them. Perhaps this strategy works more effectively in the States?
I don’t think it does so much anymore…some of the forums I’m part of are agreeing – and hype seems to be turning everyone off.
I think the whole internet marketing community has a lot to answer for!! I reckon that people will return to nice-looking sites which offer more than just hyped up words, yellow boxes with big red headlines and nothing visually beautiful at all.
Aesthetics will hopefully begin to play a bigger part in internet marketing – and we’ll hopefully see a powerful combination of great marketing tools/devices AND great looking websites.