strat·e·gy • The art of creating a high level plan to achieve a goal using available resources, often under conditions of uncertainty.
In plain speak, strategy is about crafting a plan to get from A to B, using what you know now and what you’ve got now, but without any guarantee that it will work. It’s no wonder so many business owners and entrepreneurs avoid it like the plague!
And yet strategic planning is one crucial differentiator between those who make it and those who don’t. A strategic plan…
- Gives you focus, instead of the never-ending cycle of jumping from one thing to another.
- Provides a good measure of clarity, instead of chasing that vague fog of an idea.
- Removes the “What should I be doing now?” question, replacing it with a defined plan of action.
I help entrepreneurs and business owners who don’t do strategy and planning do strategy and planning to get from A to B, and achieve their goals.