Be yourself; everyone else is already taken ~ Oscar Wilde This is a quote very often shared to encourage you to be yourself, make your own choices, live life on your own terms and follow your own path in life and in business. But what does that really mean? If you read blogs encouraging you… Continue Reading >>
Tag Archives: branding
Cool Examples of Completely Different Brands From The Same Company
A cool Portuguese-inspired coffee bar in South Africa; 100% staffed by men. Whenever an order goes through, all baristas shout something unintelligible which sounds cool. A cool healthy food place in South Africa; 100% staffed by women. Whenever an order goes through, all staff shout something unintelligible which sounds cool. You’d never actually know they… Continue Reading >>
What’s The Difference Between A Logo & A Brand?
The other week I read a pretty poor article on a graphic designer’s website which tried (and failed) to clarify the difference between a logo and a brand. They were sort of on the right lines but not really (= euphemism for not at all). To really understand the difference, you have to define what… Continue Reading >>
Personal Branding Vs Business Branding (And What’s Your Exit Strategy?)
“We’re building a business, not a job” seems to be one of the latest catchphrases amongst bloggers right now – along the same lines of “I’m building an asset, not a job”. That very often then leads to a discussion about personal branding versus business branding and which one is better? (Answer: It depends upon… Continue Reading >>