The more involved and experienced I get with marketing a business online, the more I can see how and why so many people jump on the bandwagon, become disillusioned when it doesn't work for them and then denounce it as an evil way of doing business. To an outsider or newbie looking in, it appears that ...
I'm a bit baffled by this one... I've just come across a website and blog whose very first message to new visitors is something along the lines of: "We don't take on new clients, but if you think you're interesting enough, then go ahead and contact us". If that's the case, why bother marketing yourselves??? Unless of course ...
I was criticised a while ago for trying to sell one of my coaching programs by using fear. The criticism was misguided in that selling wasn't really my intention at the time (stirring people up was however, and it worked a treat!). But it did however, give me some food for thought about the different ...
If you're involved in trying to help people elicit change in one way or another, you'll know what I mean when I say that it's hard work. Whether it's helping people through a physical change such as weight loss or an emotional or psychological change such as self confidence - it's all the same...pretty damn challenging. The ...
There's the saying in business "Always under promise and over-deliver". Or more recently this has morphed into, "Over promise AND over-deliver". Eeek, just how do you do that?? But actually, it can be much simpler to do than most business owners make it. It's the little things that count...the things you maybe question whether you should bother ...
Lesson learned already this week (and it's only Tuesday)...don't fool yourself into thinking you know what others 'know', 'feel' and 'think'. It causes big problems. The problem with you or anyone else making assumptions about what you or others think, intend or know is that more often than not you are way off the mark. I ...
Are you one of those business owners who rides the client roller coaster? Somebody who goes through those quiet periods without many (or any) clients at all, decides it's high time you did some marketing, puts time & effort into it, gets some clients, then forgets all about the marketing and doesn't bother until the next ...
Try telling someone they can't have something they want. What happens? They want it even more. The trick is getting people to want what you offer - that's the power of marketing. But even when you're just starting out or at times when you haven't many clients, telling people "no" (especially those with whom you don't really ...
As most people who run a small business know, getting glowing, positive and useful testimonials from your best clients & customers is vital. People like social proof, so if someone is considering using your services or product, the more good reports you have from other satisfied clients & customers, the less of a 'risk' it is ...
Jonathan Woodward Studio
Kinetiva
Location Independent
Vibrapreneur