Are you one of those business owners who rides the client roller coaster? Somebody who goes through those quiet periods without many (or any) clients at all, decides it’s high time you did some marketing, puts time & effort into it, gets some clients, then forgets all about the marketing and doesn’t bother until the… Continue Reading >>
Tag Archives: marketing
The Power of No
Try telling someone they can’t have something they want. What happens? They want it even more. The trick is getting people to want what you offer – that’s the power of marketing. But even when you’re just starting out or at times when you haven’t many clients, telling people “no” (especially those with whom you… Continue Reading >>
The Most Effective Free Marketing Tool: Testimonials
As most people who run a small business know, getting glowing, positive and useful testimonials from your best clients & customers is vital. People like social proof, so if someone is considering using your services or product, the more good reports you have from other satisfied clients & customers, the less of a ‘risk’ it… Continue Reading >>