This may seem like a strange question coming from someone who owns a business that is marketed 100% online but given a few recent jolts of reality in the off line world, I'm wondering just how effective marketing a business online is. Let's get some perspective here...go out into the off line world, have a coffee ...
As a blog and web design professional, I often tell people that what appears "above the fold" (the info you see before having to scroll down or click for more) is still pretty important. Why? Because it's what people see when they first come to your site and it's essentially the information that people use & ...
The more involved and experienced I get with marketing a business online, the more I can see how and why so many people jump on the bandwagon, become disillusioned when it doesn't work for them and then denounce it as an evil way of doing business. To an outsider or newbie looking in, it appears that ...
In a conversation with a prospect-turned-new client earlier this week, we were discussing the *best* methods for selling to prospects via the web. Naturally the conversation included blogs and ezines/mailing lists. The client had a great question: How do you use a blog to drive people to sign up to your mailing list so you have their ...
Don't you sometimes wish that the people who pay you to do a job for them (because you're a *professional*) would just let you get on and do it? Having spent the entire day doing nothing else but responding to client emails (not very e-myth, I know), it struck me tonight that many of the ...
...I got rid of all the people from my mailing list who don't bother to read my emails & ezines? That's right...I am sure internet marketers would send me to virtual hell for committing the cardinal sin of actually voluntarily shrinking my own mailing list when we all know that the holy grail is to grow ...
...I don't (well, perhaps a $100 per month) - which is unfortunate given that I spend quite a bit of my time doing it! Yes, I do it for the love of it and because I love the fact that I can blog about something a little obscure (e.g. most businesses in Grenada) one day and ...
Are you too fed up with all the hype used on the internet to sell absolutely anything? Even from 'gurus' who don't need to use this kind of tactic and also some people I know who really aren't like 'that' and are above using that kind of strategy. I have an email address which I use to ...
I was reading Seth Godin's blog this morning and he posted some suggestions about improving the process of American democracy & how the elections could be conducted. He added some "why not" questions with some excellent suggestions. But as I read through them, I noticed myself trying to come up with answers to the literal ...
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