Try telling someone they can’t have something they want. What happens? They want it even more.
The trick is getting people to want what you offer – that’s the power of marketing.
But even when you’re just starting out or at times when you haven’t many clients, telling people “no” (especially those with whom you don’t really want to do business or who aren’t really your ideal clients) is about having integrity. You may find that telling people “no” does your business the world of good.
Jonathan Woodward Studio
Kinetiva
Location Independent
Vibrapreneur
I agree with this one. Turn it around on the customer. Its not “why you should hire me”, but instead “why should I work with you”. Now that I “interview” and pre-qualify my clients, I don’t waste time with under-qualified prospects and pain-in-the butt clients that don’t do what they need to do in order to get the results they “say” they want.