As a creator – someone who loves the act of building something, sculpting something and bringing something to life – you are often the very worst person to see the commercial potential your baby has.
That’s perfectly natural. After all…
- You’re not doing it just for the money; if money wasn’t involved, you’d likely do it anyway.
- You’re too wrapped up bringing your vision to life to look at it with an objective, commercial eye.
- You just want to make a difference and you know this will help.
Admirable. Worthy. But sometimes it can make you oh-so-short sighted…And I say that lovingly, knowingly and 110% guilty of the same.
What you see, when you look at what you’re creating is often the tip of the iceberg…
- Do you realise quite how much more depth there is to the projects you bring to life?
- Do you know how many more ways you can make money from them than your current ideas?
- Have you thought about how many more people you could help if you opened your eyes to the possibilities?
I am willing to bet you don’t and haven’t. Because I didn’t or hadn’t either.
What you offer has so much more depth to it, when you can see it through the eyes of someone who doesn’t yet have what you have.
Let me give you an example – one so fresh out of the oven, it’s still warm…and yes, I know, this is also a great opportunity to tell you about it too ;)
Just this week, we pre-launched the Skills Library at Startup Training School. On the face of it, it looks like a rather useful resource for online entrepreneurs who want:
- An easily search-able library of video tutorials showing you how to get over the tech tasks which usually have you tearing you hair out, searching on Google for an hour or more just to do one thing that takes all of 5 minutes or paying through the nose to get someone to do it for you.
- Access to an on-tap technical help desk for when you don’t even have time to search and just want an answer handed to you on a plate. No having to trawl back through forums for existing threads – just post a question and get a direct answer.
That’s pretty much what most people will see out of the gate. And it’s certainly what we brought it to life to be too.
But delve beneath the surface and you’ll see a whole ‘nother layer of offerings which opens itself up and, based on what’s happened so far, reveals the true commercial power of the whole project…
For Fellow Web Professionals…
Who build client sites but prefer not to deal with the ongoing support – and whose clients usually like to DIY anyway - there’s the opportunity to empower and help clients educate themselves, by bulk purchasing memberships at a discounted rate and then passing these on at full price (or gifting them as an added benefit).
It helps these service providers overcome the challenge of recommending a solution like WordPress in the first place for clients who like to DIY but then coming unstuck because the client is a total beginner and can’t get beyond the first step.
For Small But Busy Agencies…
Who service lots of clients and want a training resource and/or help desk for employees who need to get up to speed quickly and want on-tap advice for client requests they can’t handle on their own.
It helps these small agencies provide ongoing, cost effective support for their employees and clients which they don’t have to build or run in-house.
Right there, right under our noses were two additional audiences and ways of expanding this offering that we’d never even thought of but who, so far, seem to be the ones lapping this up.
I could claim that this was by strategic design – but sadly it wasn’t. Instead, these two options were after-thoughts – accidental opportunities that all of a sudden made us see where the true commercial power of this offering could lie.
I’m willing to bet you’ll find the same…
What you see on the surface with what you offer is just the tip of the iceberg. It kind of changes the way you might look at your own offerings, doesn’t it?
(And if not, then maybe you’re just not looking hard enough…)