May
Transparency In Business: How Important Is It To You?
It’s late here but I’m making the most of my pregnancy insomnia (having felt so exhausted that I’ve had to nap for most of the day…typical) and blogging.
If you’ve been over to this site recently (versus reading it via a feedreader or via email), you may have noticed a slight tweak to the masthead. The strapline now says “Blogging Behind The Scenes Of A Location Independent Business” – which means that once again, this blog is evolving.
The reasons for this are two-fold:
1 – The fact that I live a location independent lifestyle is what many people find the most fascinating aspect of my life – and on the advice of someone I respect, I am going to be leveraging this more as part of my personal brand – especially now that the Location Independent project is becoming my main focus on a day-to-day basis.
2 – I believe in transparency in business. What this means is that I believe it’s important to understand why businesses behave the way they do and why they make the decisions they make – no matter what size the business is. As far as I’m concerned, this transparent approach benefits everyone – and especially customers and clients.
The kind of business that Jonathan and I are now building with Kinetiva is a pretty unique one (that too is evolving, by the way) and I’d like to be as transparent as possible about how we’re doing this and the decisions we’re making along the way. I hope that you’ll find it interesting and useful too…
P.S. For a pretty exciting event in the growth of the Location Independent project, check out this post on Chris Guillebeau’s phenomenally popular site, The Art of Nonconformity.


Transparency in business is hugely important to me – I like to know who I’m doing business with, what they stand for and how they interact with their customers. Blogs and twitter definitely help that.
Congrats on the Non-Conformity post.
Anne-Marie – I agree, blogs & Twitter etc. make it so much easier these days to find out more about who you do business with. I think it’s especially important when you run a location independent business and rarely get to meet people in person.